Building Guiild's brand from concept to production
Introduction
Guiild is a tech consulting firm that connects companies with skilled developers. The company embraces a distinctive universe blending medieval references with tech innovation, creating a strong identity in an often standardized sector.
Scope of work
Branding
Web Design
Development
Year
2025
Project Summary
Contexte
Guiild had a strong physical identity: medieval-themed offices with armor and swords, but their digital presence didn't reflect it. The CTO needed someone to handle both design and development to structure their brand and empower the team to produce content autonomously.
CHALLENGE
Reinforce the brand with a cohesive visual identity that balances illustration and tech, resonating equally with talent and clients.
Build brand assets and guidelines enabling teams to publish content autonomously
APPROACH
Don't reinvent, refine and structure what exists. Typography and color palette were already set. The tone was there, but lacked a distinctive visual identity. I focused on crafting the homepage layout section by section, designing illustrations that bridge three worlds: dev culture, medieval references echoing their physical offices, and a cohesive style engineered to be promptable, enabling scalable asset generation down the line.
Adrien was a key partner in Guiild's brand identity redesign. The collaboration was smooth and highly effective—he excelled at strategic thinking while providing solid advice that elevated our identity. The clarity of exchanges, speed of execution, and impressive delivery stood out. A reliable, talented professional we'll definitely work with again
Laurent Javoy
Communication Officer
DELIVERABLES
Website redesign and Vue/Nuxt integration
Blueprint SVG illustration
Prompt for illustration generation
Commercial deck designs
20+ customizable LinkedIn post templates
Twitch branding package
Outcome
Homepage
Values Section
Expertises Section
Key Numbers Section
Bento animation
Assets
From Prompt to SVG to JSON
All website illustrations were built as SVGs for subtle animations, partially generated with Visual Electric and refined manually in Figma. To scale content creation, I crafted a JSON-based style guide enabling teams to generate consistent visuals autonomously via ChatGPT.
SVG Illustration
Generated Illustration
Socials
Extending the Brand Across Channels
The website identity was adapted into a complete ecosystem: LinkedIn templates and carousels, sales decks, internal documents, and a full Twitch channel deployment, ensuring brand consistency across every touchpoint.
