IDCaptureConstruction
Creating a shared experience across four construction products
Design SystemProduct DesignUX
Redesigning a translation company's site to match its new positioning
Introduction
Powerling is a multilingual content company founded in 1998, handling translation, localization, transcreation and digital services in more than 120 languages, with offices across Europe and the United States.
Scope of work
Branding
Web Design
Year
2026
Contexte
Powerling was growing through acquisitions, with new companies and new products to absorb. Restructuring the positioning and the go-to-market came with it. The website no longer reflected that shift: it presented a translation agency, while the company was building platforms, automations and AI solutions.
CHALLENGE
- Restructuring the hierarchy around the new positioning
- Showing the depth of the offer, from multilingual strategy to automation
- Expanding the visual language for the website
APPROACH
Start from wireframes to fix the structure against existing content, then design everything as templates so twenty pages stay consistent. Add a visual system the brand kit did not cover, shapes and flag-based gradients that say something about moving between languages, and hand the Webflow team a file where every state is already decided.
TOOLS
Figma
Claude Code
Midjourney
After Effects
Lottie
WORKED WITH
Fabien PlanBFractional CMO
Sacha NoCodeFactoryWebflow developer
Project timeline
Development startsBuild picked up in Webflow
Site live
AprilMay
Defining the new hierarchy and content of every page through wireframes
I started with wireframes to map the existing content against the new positioning, spot what was missing, and decide what had to be rewritten rather than moved.
Wireframes of every page template, in site order
Site hierarchy31 pages
Home
Solutions13
- Analyze & understand
- Content strategy audit
- Digital assets audit
- Localisation tools & workflows audit
- Generate & transform
- Content creation
- Creative & technical writing
- SEO, branding & marketing
- Multimedia content creation
- Translation & adaptation
- Translation & localization
- Interpreting
- Multimedia translation
- Content creation
- Automate & monitor
- Workflow integration
- Workflow automation
- Data & AI solutions
- Data solutions
- AI solutions, Jero
Industries8
- Banking & finance
- Legal
- Life sciences
- Manufacturing
- Public sector & government
- Retail & ecommerce
- Technology & software
- Travel & hospitality
About3
- About us
- Certifications
- Offices
Blog1
- Article
Contact
Home page
Data & IA page
About page
Industry hub
Data & AI section
Offices, certifications and experts
Blog and business cases
Footer
Mobile templates
Creating a visual concept that speaks about moving between languages
A logo had been chosen before I arrived, and the colors and typefaces followed from it. What the site needed was movement: a shape I could repeat from one section to the next to give it rhythm and identity, and that said something about what the company actually does. So the work went into combining a form and a set of colors.
Waves
Content starts as one flat line, then gets translated and replicated across languages. The line widens: the content is amplified.
Gradients
Each gradient is a transition between flag colours, one language crossing into another.
Brand shape
The wave filled with the gradient gives the shape declined across the whole site.
Curve editor built to help generate the shapes
Extending the system beyond the website
The shapes and gradients did not stop at the site. I carried them over to the material the sales team uses to communicate, LinkedIn visuals and a one-pager, and documented the system in a short brand book.
Brand book handed over with the designs
Sales one-pager
This is exactly what I need !
Let's talk